Catherine Penn, MA, MBA
President, Penn and Associates, Inc.

(216) 932-4368

(216) 375-4680

Catherine has 20 years' experience as president of Penn and Associates, Inc. Catherine began her career in marketing research as the data analyst at Cambridge Associates, a boutique consultancy. Next, she worked as a telephone research interviewer at Opinion Centers America, a data collection company. Combining these experiences, she founded Penn and Associates to provide marketing research data collection and analysis working with in-house marketing research departments in the publishing and manufacturing industries. While completing her first Master's Degree in English, Catherine added questionnaire design and reporting to the services offered by Penn and Associates. After completing her MBA, Catherine took the company to the next level providing full-service marketing research, adding study design, methodology, recommendations, implementation steps, presentation, and publication.

Up until 2002, Penn and Associates, Inc. provided quantitative marketing research services utilizing traditional data collection methods (telephone and mail). Beginning in 2004, Catherine saw tremendous cost savings opportunities for clients in moving marketing research studies online. Since that time, Penn and Associates, Inc. maintains a secure server running dynamic content web pages. Survey responses download into a data file and instructions to that file feed an instant report portal. Each new response is instantly captured in the report and the survey process becomes more intuitive. Clients who navigate through the instant report throughout the data collection process have improved awareness and expectations for the offline data analysis and reporting. Once data collection is complete, Penn and Associates create data tables to include frequencies, means, modes, medians, correlation, and statistical testing. Penn and Associates deliverables include full reporting, executive summary, infographics, methodology, and recommendations. Reports contain helpful tables, graphs, and copy based on analyses and other secondary sources.

Penn and Associates, Inc. provide Real Research for Real Results.