Catherine Penn, MA, MBA
President, Penn and Associates, Inc.
Catherine has 20 years' experience as president of Penn and
Associates, Inc. Catherine began her career in marketing research as
the data analyst at Cambridge Associates, a boutique consultancy.
Next, she worked as a telephone research interviewer at Opinion
Centers America, a data collection company. Combining these
experiences, she founded Penn and Associates to provide marketing
research data collection and analysis working with in-house marketing
research departments in the publishing and manufacturing industries.
While completing her first Master's Degree in English, Catherine added
questionnaire design and reporting to the services offered by Penn and
Associates. After completing her MBA, Catherine took the company to
the next level providing full-service marketing research, adding study
design, methodology, recommendations, implementation steps,
presentation, and publication.
Up until 2002, Penn and Associates, Inc. provided marketing research
services utilizing traditional data collection methods (mail, phone,
intercepts, and focus groups). Beginning in 2004, Catherine saw
tremendous cost savings opportunities for clients in moving marketing
research studies online. Since that time, Penn and Associates, Inc.
maintains a secure server running dynamic content web pages. Survey
responses download into a data file and instructions to that file feed an
instant report portal. Each new response is instantly captured in the
report and the survey process becomes more intuitive. Clients who
navigate through the instant report throughout the data collection
process have improved awareness and expectations for the offline data
analysis and reporting. Once data collection is complete, Penn and
Associates provide data analysis to include frequencies, means,
modes, medians, correlation, and statistical testing. Penn and
Associates deliverable includes a full report with an executive
summary, infographics, methodology, and bibliography. Reports
contain helpful tables, graphs, and copy based on analyses and other
Penn and Associates, Inc. provide Real Research for Real Results.