Catherine Penn, MA, MBA
President, Penn and Associates, Inc.
Catherine has 30 years' experience as president of Penn and
Associates, Inc. Catherine began her career in marketing research as
the data analyst at Cambridge Associates, a boutique consultancy.
Next, she worked as a telephone research interviewer at Opinion
Centers America, a data collection company. Combining these
experiences, she founded Penn and Associates to provide marketing
research data collection and analysis working with in-house marketing
research departments in the publishing and manufacturing industries.
While completing her first Master's Degree in English, Catherine added
questionnaire design and reporting to the services offered by Penn and
Associates. After completing her MBA, Catherine took the company to
the next level providing full-service marketing research, adding study
design, methodology, recommendations, implementation steps,
presentation, and publication.
Up until 2002, Penn and Associates, Inc. provided quantitative
marketing research services utilizing traditional data collection
methods (telephone and mail). Beginning in 2004, Catherine saw
tremendous cost savings opportunities for clients in moving marketing
research studies online. Since that time, Penn and Associates, Inc.
maintains a secure server running dynamic content web pages. Survey
respondents can answer survey questions from all devices (desktops,
laptops, tablets, and smartphones) at their convenience. Each new
response is instantly captured in an online report portal. Penn and
Associates data analysis includes frequencies, means, correlation,
regression, and statistical testing.
Penn and Associates will make the following items immediately
available upon release the report:
Who sponsored the survey and who conducted it.
The exact wording and presentation of questions and response
options whose results are reported.
A definition of the population under study and its geographic
Dates of data collection.
A description of the sampling frame and sample design with
sufficient detail to determine that respondents were selected using
probability methods (Penn and Associates provides
Method used to administer the survey and the languages offered.
Sample sizes and the estimates of sampling error.
Penn and Associates high-level research and analysis presentations
include strategic recommendations and expectations for implementing