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About Penn and Associates, Inc.
Our Pledge
We are committed to providing relevant and reliable marketing
research information to all kinds of organizations. When so much
depends on the truthfulness of honest, accurate, marketing research,
rely on the full-service resources of Penn and Associates, Inc. to
benefit you and your organization.
Overview of Services
Penn and Associates provides full-service marketing research and
economic impact analysis. We offer verifiable mixed-mode (online
surveys, online survey hosting, email to online survey broadcasting,
on-site intercept interview, survey panels, and USPS mail) data
collection for probability and nonprobability samples. We offer
adjustment model sampling to control for outcome variables. Our
research methodology provides our clients with statistically significant
results where recommendations can be quantifiably projected onto the
study population.
Online Surveys
Responsive design means that respondents can access web surveys
from all types of devices (phones, tablets, laptops, and desktops). With
effective language, logo/name recognition, and effective delivery of
survey invitations, we achieve statistically significant response rates
for our clients. Penn and Associates observe that web-based data
collection achieves a higher percentage of larger organizations than
was the case using traditional methods. Evolving technologies provide
new and exciting platforms that match the communications
preferences of research participants and, for interested stakeholders,
live reporting. With our stringent quality control, Penn and Associates
analysts are set up for success to write reports from statistically
significant data such that they can make actionable recommendations
and anticipate outcomes of implementation.
Study Design
Study design begins with problem definition and secondary research.
Penn and Associates design research studies that best meet the
informational needs of our clients. Our clear, understandable
questionnaires encourage and motivate respondents to complete
interviews.
Methods
Penn and Associates provides quantitative marketing research and
insights. Quantitative research requires large samples and can
combine with secondary sources and published research reports.
Quantitative research results can be projected onto populations with a
specific degree of confidence (depending on both the sample size and
the percentage of respondents responding the same way to a
question) such that the results would be the same if the entire
population had been interviewed.
Sample Size
Penn and Associates recommend sample sizes to achieve appropriate
confidence levels and confidence intervals. Decision about sample size
are typically based on factors such as time, budget, and necessary
degree of precision.
Weighting
Penn and Associates can weight single variables or multiple variables
to make answers count the same, even though a variable is over or
under represented in the sample. Weighting can also be used to alter
numbers on rating scales; for example, converting a single-digit rating
scale to a 100-point scale.
Quality Control
Survey data is always checked to identify incomplete, inconsistent,
and/or ambiguous responses. During data analysis, we conduct
extensive statistical testing, such as correlation and comparing each
response to all other responses, to ensure a random sample has been
achieved. Achieving a true random sample is an essential part of the
initial research design plan that is developed prior to any data
collection.
Data Analysis
A frequency distribution produces tables of counts, percentages, and
cumulative percentages for all the values associated with all variables.
Measures of central tendency and the normal distribution is assumed in
describing the variability of the distribution. Other statistical tests
utilized by Penn and Associates include correlation analyses.
Reporting and Presentation
Penn and Associates provide detailed reporting and full interpretation
of research findings. Reports include an Executive Summary, full report
with tables, graphs, categorized verbatims, relevant or insightful
quotations from respondents, recommendations, projections for
implementing the recommendations, and presentation and discussion
of findings.
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