About Penn and Associates, Inc.

Brief overview of services
Penn and Associates provide full-service marketing research/insights. We offer verifiable mixed-mode (online, webhosting, email invitations with embedded survey link, on-site intercepts, postcard-to-website invitations, panels, and AWS) data collection for probability-based sampling utilizing adjustment model controlling for outcome variables proportionally idential to known demographics throughout the area of study. Our research methodology provides our clients with statistically significant results where recommendations can be quantifiably projected onto the study population.


Our pledge
We are committed to providing relevant and reliable marketing research information to all kinds of organizations. When so much depends on the truthfulness of honest, accurate, marketing research, rely on the full-service resources of Penn and Associates, Inc. to benefit you and your organization.

Our objectives
We conduct marketing research that is free from bias and carefully designed to better link our clients with their customers.

Areas of expertise
  • Data collection: Web surveys, intercept interviews, one-on-one in-depth interviews, and secondary source. Methodology recommendations are designed, developed, and controlled to ensure a statistically significant random sample is achieved for our clients.
  • Evaluations: Many organizations have a wealth of data, but little or no interpretation of what their information really means. Penn and Associates provide analysis and trending for such data. We recommend methods, criteria, and systems for ongoing information extraction.


Web survey considerations
  • Responsive design means that respondents can access web surveys from all types of devices (desktops, laptops, tablets, and smartphones) to complete questionnaires at their convenience. With effective language, logo/name recognition, and effective delivery of survey invitations, we achieve statistically significant response rates for our clients.
  • Penn and Associates observe that web-based data collection achieves a higher percentage of larger organizations than was the case using traditional methods.
  • Evolving technologies provide new and exciting platforms that match the communications preferences of research participants and, for interested stakeholders, live reporting. With our stringent quality control, Penn and Associates analysts are set up for success to write reports from statistically significant data such that they can make actionable recommendations and anticipate outcomes of implementation.


Study Design
Study design begins with problem definition and secondary research. Penn and Associates design research studies that best meet the informational needs of our clients. Our clear, understandable questionnaires encourage and motivate respondents to complete interviews.

Methods
Penn and Associates provides quantitative marketing research and insights.
  • Quantitative research requires large samples and can combine with secondary sources and published research reports. Quantitative research results can be projected onto populations with a specific degree of confidence (depending on both the sample size and the percentage of respondents responding the same way to a question) such that the results would be the same if the entire population had been interviewed.


Sample Size
Penn and Associates recommend sample sizes to achieve appropriate confidence levels and confidence intervals. Decision about sample size are typically based on factors such as time, budget, and necessary degree of precision.

Weighting
Penn and Associates can weight single variables or multiple variables to make answers count the same, even though a variable is over or under represented in the sample. Weighting can also be used to alter numbers on rating scales; for example, converting a single-digit rating scale to a 100-point scale.

Quality Control
Survey data is always checked to identify incomplete, inconsistent, and/or ambiguous responses. During data analysis, we conduct extensive statistical testing, such as correlation and comparing "each response to all," to ensure a random sample has been achieved. Achieving a true random sample is an essential part of the initial research design plan that is developed prior to any data collection.


Data Analysis
A frequency distribution produces tables of counts, percentages, and cumulative percentages for all the values associated with all variables. Measures of central tendency and the normal distribution is assumed in describing the variability of the distribution. Other statistical tests utilized by Penn and Associates include regression and correlation analyses.


Reporting and presentation
Penn and Associates provide detailed reporting and full interpretation of research findings. Reports include the following deliverables:
  • Executive summary
  • Full report with tables, graphs, categorized verbatims, relevant or insightful quotations from respondents
  • Recommendations
  • Projections for implementing the recommendations
  • High-level Power Point presentation and discussion of research