About Penn and Associates, Inc.
Brief overview of services
Penn and Associates provide full-service marketing research/insights.
We offer verifiable mixed-mode (online, webhosting, email invitations
with embedded survey link, on-site intercepts, postcard-to-website
invitations, panels, and AWS) data collection for probability-based
sampling utilizing adjustment model controlling for outcome variables
proportionally idential to known demographics throughout the area of
study. Our research methodology provides our clients with statistically
significant results where recommendations can be quantifiably
projected onto the study population.
We are committed to providing relevant and reliable marketing
research information to all kinds of organizations. When so much
depends on the truthfulness of honest, accurate, marketing research,
rely on the full-service resources of Penn and Associates, Inc. to
benefit you and your organization.
We conduct marketing research that is free from bias and carefully
designed to better link our clients with their customers.
Areas of expertise
Data collection: Web surveys, intercept interviews, one-on-one
in-depth interviews, and secondary source. Methodology
recommendations are designed, developed, and controlled to
ensure a statistically significant random sample is achieved for our
Evaluations: Many organizations have a wealth of data, but little
or no interpretation of what their information really means. Penn
and Associates provide analysis and trending for such data. We
recommend methods, criteria, and systems for ongoing information
Web survey considerations
Responsive design means that respondents can access web
surveys from all types of devices (desktops, laptops, tablets, and
smartphones) to complete questionnaires at their convenience. With
effective language, logo/name recognition, and effective delivery of
survey invitations, we achieve statistically significant response rates
for our clients.
Penn and Associates observe that web-based data collection
achieves a higher percentage of larger organizations than was the
case using traditional methods.
Evolving technologies provide new and exciting platforms that
match the communications preferences of research participants
and, for interested stakeholders, live reporting. With our stringent
quality control, Penn and Associates analysts are set up for success
to write reports from statistically significant data such that they can
make actionable recommendations and anticipate outcomes of
Study design begins with problem definition and secondary research.
Penn and Associates design research studies that best meet the
informational needs of our clients. Our clear, understandable
questionnaires encourage and motivate respondents to complete
Penn and Associates provides quantitative marketing research and
Penn and Associates recommend sample sizes to achieve appropriate
confidence levels and confidence intervals. Decision about sample size
are typically based on factors such as time, budget, and necessary
degree of precision.
Penn and Associates can weight single variables or multiple variables
to make answers count the same, even though a variable is over or
under represented in the sample. Weighting can also be used to alter
numbers on rating scales; for example, converting a single-digit rating
scale to a 100-point scale.
Survey data is always checked to identify incomplete, inconsistent,
and/or ambiguous responses. During data analysis, we conduct
extensive statistical testing, such as correlation and comparing "each
response to all," to ensure a random sample has been achieved.
Achieving a true random sample is an essential part of the initial
research design plan that is developed prior to any data collection.
A frequency distribution produces tables of counts, percentages, and
cumulative percentages for all the values associated with all variables.
Measures of central tendency and the normal distribution is assumed in
describing the variability of the distribution. Other statistical tests
utilized by Penn and Associates include regression and correlation
Reporting and presentation
Penn and Associates provide detailed reporting and full interpretation
of research findings. Reports include the following deliverables:
Full report with tables, graphs, categorized verbatims, relevant
or insightful quotations from respondents
Projections for implementing the recommendations
High-level Power Point presentation and discussion of research