Sample Advertising Concept Survey from Penn and Associates, Inc.

Based on your experience and information about this new product concept, how likely would you be to purchase this product?

Please rate this new product concept overall?

Please rate the following characteristics.

 Low (1)
High (5)
Easy to apply   
Tough finish   
One coat coverage   
Easy clean up   

Desired adjustments: Expectations (before use) versus experience (after use)

  Expectation Experience
Very easy to apply (5)
Easy to apply (4)
Neutral (3)
Somewhat difficult to apply (2)
Difficult to apply (1)

Which grouping does your age fall within?

Which grouping does your annual household income fall within?