EMAIL MARKETING CAMPAIGN WHITE PAPER HOME BUSINESS EMAIL DATABASES CONSUMER EMAIL DATABASES FAQs DESIGNED TO PROMOTE YOUR MESSAGE ONLINE VIA EMAIL MESSAGES COMPATIBLE WITH DESKTOPS, HANDHELDS, PDAs, AND MOBILE PHONES. WE RECOMMEND A FIVE WEEK OR FIVE MONTH PROCESS AS FOLLOWS.

INITIAL SET-UP: SELECT YOUR DATABASE: |  BUSINESSES  |  CONSUMERS  | WEEK OR MONTH ONE OUTGOING ACTIVITY: SIMPLE, SINGLE MESSAGE, TEXT (.txt) RELAY. RESULT: OPTIMIZES YOUR LIST AND BEGINS NAME/SERVICE/PRODUCT RECOGNITION. LANDING PAGE: YOUR HOME PAGE. DETAILS: BOUNCES AND "REMOVE" REQUESTS ARE DELETED FROM LIST. FOLLOW-UP: STATISTICS AND MONITORING OF VISITORS AND DOWNLOADS VIA SERVER LOGS. ADDITIONAL ACTIVITY: REVIEW/SET-UP SITEMAP.XML. REVIEW/SET-UP GOOGLE SEARCH OPTIMIZATION. REVIEW SET-UP AD-WORDS. REVIEW/SET-UP WEB STORE FRONT. HOME BUSINESS EMAIL DATABASES CONSUMER EMAIL DATABASES FAQs

WEEK OR MONTH TWO OUTGOING ACTIVITY: HTM (NOT TEXT) MESSAGE RELAY. RESULT: ADDITIONAL OPTIMIZATION AND DOCUMENTING PAGES OF INTEREST. LANDING PAGES: MULTIPLE, ALL MAJOR SECTIONS OF YOUR WEBSITE.  WEEK OR MONTH THREE OUTGOING ACTIVITY: SIMPLE, SINGLE MESSAGE HTM RELAY, PLUS EMBEDDED SURVEY LINK. RESULT: INQUIRIES AND FEEDBACK ON YOUR WEBSITE'S WEB PAGES. LANDING PAGES: YOUR HOME PAGE PLUS SURVEY URL. ADDITIONAL ACTIVITY: RECOMMENDATIONS TO INCLUDE CAMPAIGN RESPONSES AND AREAS OF INTEREST INTO WEBSITE. CREATE A LEADS DATABASE FOR MORE TARGETED MESSAGES. DESIGN MAIL FOLLOW-UP MESSAGES TO INFORMATION REQUESTS. HOME BUSINESS EMAIL DATABASES CONSUMER EMAIL DATABASES FAQs WEEK OR MONTH FOUR OUTGOING ACTIVITY: SIMPLE HTM MESSAGE RELAY TO INCLUDE NEW SERVICE(S)/PRODUCT(S) ANNOUNCEMENT. RESULT: INQUIRIES. LANDING PAGES: YOUR HOME PAGE PLUS PAGE(S) FOR NEW SERVICE(S)/PRODUCT(S). WEEK OR MONTH FIVE OUTGOING ACTIVITY: SIMPLE HTM MESSAGE RELAY. RESULT: INQUIRIES. LANDING PAGES: HOME PAGE PLUS MOST VISITED PAGE(S) AS DETERMINED BY LOG FILES AND INQUIRIES. DELIVERABLES DATABASE (1): ALL RECORDS. DATABASE (2): INQUIRIES (NAMES, TITLES, BUSINESS NAMES, ADDRESS, WEBSITE, EMAIL) FOR FOLLOW-UP. BANNER ADS (AS GIF FILES). FOLLOW-UP SALES COMMUNICATIONS PIECES. FULL CAMPAIGN REPORT (PLUS LONGITUDINAL ANALYSIS OF LOG FILES). NEXT STEPS (RECOMMENDATIONS FROM EXPERTS AT PENN AND ASSOCIATES).