WHITE PAPER
                

DESIGNED TO PROMOTE YOUR CALL-TO-ACTION VIA EMAIL TECHNOLOGY COMPATIBLE WITH DESKTOPS, HANDHELDS, PDAs, AND CELLs. WE RECOMMEND A 6-24 MONTH PROCESS AS FOLLOWS.


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Click the flying email,
tell us what you have in mind.


INITIAL SET-UP:
1) DEVELOP CALL-TO-ACTION MESSAGE.
2) SELECT DATABASE:   | 

FIRST E-BLAST
  • OUTGOING ACTIVITY: SIMPLE, SINGLE MESSAGE, BROADCAST. 
  • RESULT: UPDATE DATABASE AND BEGIN NAME/SERVICE/PRODUCT RECOGNITION. 
  • LANDING PAGE: HOME PAGE, FORMS. 
  • DETAILS: BOUNCES AND "REMOVES" DELETED FROM DATABASE. 
  • FOLLOW-UP: CALL-TO-ACTION RESPONSE MONITORED BY FORM COMPLETION.

              


SECOND E-BLAST
  • OUTGOING ACTIVITY: EDIT MESSAGE AND RE- BROADCAST.
  • RESULT: ADDITIONAL EDITS TO IMPROVE CALL TO ACTION RESPONSE.
  • LANDING PAGES: MAJOR SECTIONS OF YOUR WEBSITE AND FORMS.

THIRD E-BLAST
  • OUTGOING ACTIVITY: RE-BROADCAST PLUS EMBEDDED SURVEY LINK.
  • RESULT: INQUIRIES AND FEEDBACK.
  • LANDING PAGES: YOUR HOME PAGE, FORM, AND SURVEY URL.
  • ADDITIONAL ACTIVITY: DESIGN MAIL FOLLOW-UP PIECES.

              

FOURTH E-BLAST
  • OUTGOING ACTIVITY: RE-BROADCAST WITH MESSAGE TO INCLUDE NEW SERVICE(S)/PRODUCT(S) ANNOUNCEMENT. 
  • RESULT: INQUIRIES. 
  • LANDING PAGES: HOME PAGE AND NEW SERVICE(S)/PRODUCT(S) PAGE.

ADDITIONAL E-BLASTS
  • OUTGOING ACTIVITY: RE-BROADCAST.
  • RESULT: INQUIRIES. 
  • LANDING PAGES: HOME PAGE AND CALL-TO-ACTION PAGE. 

DELIVERABLES
  • DATABASE: INQUIRIES (NAMES, TITLES, BUSINESS NAMES, ADDRESS, WEBSITE, EMAIL) FOR FOLLOW-UP.
  • BANNER ADS (AS GIF FILES).
  • FOLLOW-UP SALES COMMUNICATIONS PIECES.
  • NEXT STEPS RECOMMENDATIONS.


Considering an email campaign? Click the flying email and tell us what you have in mind.