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Respondent Bill of Rights
Your participation in a legitimate research survey is very important to us,
and we value the information you provide. Therefore, our relationship will be
one of respect and consideration, based on the following practices:
Your privacy and the confidentiality of your answers will be respected and
maintained.
Your name, address, personal information, answers, or responses won't be
disclosed to anyone outside the research industry without your permission.
You will always be told the name of the person contacting you, the research
company's name and the nature of the survey.
You will not be sold anything, or asked for money, under the guise of
research.
You will be contacted at reasonable times, but if the time is inconvenient, you
may ask to be recontacted at a more convenient time.
Your decision to pariticpate in a study, answer specific questions, or
discontinue your participation will be respected without question.
You are assured that the highest standards of professional conduct will be
upheld in the collection and reporting of information you provide.
Survey research is an important part of our democratic society, allowing
people to express their views on political and social issues, as well as on
products and services.
Researchers' Commitment to Maintaining Respondent Confidentiality
Information obtained through research is provided to clients without being
individually identifiable. Researchers will never divulge your identity or
individual answers unless you specifically give the researcher permission to
do so. Also, they will never sell or give your name or phone number to
anyone else. No one will ever contact you as a result of your participation
except perhaps to validate that you did in fact participate.
Researchers' Commitment to Privacy
The goal of the research industry is to strike a balance between the need for
information to improve people's lives and protecting the privacy of the
people who participate in such research. Hence, interviewers will always
identify themselves and state the reason for their call at the beginning of
each survey. Research interviewers should be courteous and respect your
time by calling back at a more convenient time if necessary. They will answer
your questions as completely as possible and politely honor your decision not
to pariticpate in a particular research study if you so choose.
Differences Between Research and Sales
While both the research industry and sales-related industries use the same
mediums to conduct their business (i.e. telephone, mail, internet, email), there
are some important differences.
Sales-related industries want to sell you something
A survey researcher simply wants to ask your opinion
Selling, in any form, is different than survey research. Whether conducted by
telephone/mail/Internet, sales-related activities are not survey research. The
purpose of a sales call, email, fax or mail solicitation is to encourage
purchase of goods or services. Conversly, the purpose of research (in any
form - telephone, mail, in-person interview, door-to-door, mall, focus group,
or Internet) is to gather information and opinions from members of the public
to measure public opinions of products and services or social and political
issues. Occasionally, survey research companies will offer a gift to the
respondent in appreciation of his or her cooperation. Such a gift could be a
cash donation to a charity, a product sample, or a nominal monetary award.
Your Opinion Counts
Companies and institutions want to know how you view their products and
services. Some want feedback on critical social issues so they can better meet
your needs. By answering survey questions, you make your opinions known to
the people who have the power to make the changes you want. Your
answers to survey research questions influence many decisions that affect you
as a consumer and a citizen.
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