WHITE PAPER                  DESIGNED TO PROMOTE YOUR CALL TO ACTION VIA EMAIL TECHNOLOGY COMPATIBLE WITH DESKTOPS, HANDHELDS, PDAs, AND MOBILE PHONES. WE RECOMMEND A SIX MONTH PROCESS AS FOLLOWS.

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INITIAL SET-UP: 1) DEVELOP CALL TO ACTION MESSAGE. 2) SELECT DATABASE:   |  MONTH ONE OUTGOING ACTIVITY: SIMPLE, SINGLE MESSAGE, BROADCAST. RESULT: UPDATE DATABASE AND BEGIN NAME/SERVICE/PRODUCT RECOGNITION. LANDING PAGE: HOME PAGE, FORMS. DETAILS: BOUNCES AND "REMOVES" DELETED FROM DATABASE. FOLLOW-UP: CALL TO ACTION RESPONSE MONITORED BY FORM COMPLETION.

MONTH TWO OUTGOING ACTIVITY: EDIT MESSAGE AND RE- BROADCAST. RESULT: ADDITIONAL EDITS TO IMPROVE CALL TO ACTION RESPONSE. LANDING PAGES: MAJOR SECTIONS OF YOUR WEBSITE AND FORMS.  MONTH THREE OUTGOING ACTIVITY: RE-BROADCAST PLUS EMBEDDED SURVEY LINK. RESULT: INQUIRIES AND FEEDBACK. LANDING PAGES: YOUR HOME PAGE, FORM, AND SURVEY URL.                ADDITIONAL ACTIVITY (IF REQUESTED): DESIGN MAIL FOLLOW-UP PIECES. MONTH FOUR OUTGOING ACTIVITY: RE-BROADCAST WITH MESSAGE TO INCLUDE NEW SERVICE(S)/PRODUCT(S) ANNOUNCEMENT. RESULT: INQUIRIES. LANDING PAGES: HOME PAGE AND NEW SERVICE(S)/PRODUCT(S) PAGE. MONTH FIVE AND SIX OUTGOING ACTIVITY: RE-BROADCAST. RESULT: INQUIRIES. LANDING PAGES: HOME PAGE AND CALL TO ACTION PAGE. DELIVERABLES DATABASE (1): ALL RECORDS. DATABASE (2): INQUIRIES (NAMES, TITLES, BUSINESS NAMES, ADDRESS, WEBSITE, EMAIL) FOR FOLLOW-UP. BANNER ADS (AS GIF FILES). FOLLOW-UP SALES COMMUNICATIONS PIECES. NEXT STEPS RECOMMENDATIONS.

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