TOPICS: EMAIL MESSAGES (3) COMPARISONS (GROUP MAIL & POSTCARDS) (2) DATABASES (3) E-BLASTS (1) SPAM (1) DELIVERY RATE AND REPORTS (2) PRICE (1)

TOPIC: EMAIL MESSAGES (1 OF 3) Q. Can you send out our designed marketing materials? A. Yes. Messages can be text or html.

TOPIC: EMAIL MESSAGES (2 OF 3) Q. One of my biggest concerns is creating a message that people read, therefore respond to. Do you have experience in this area of what works and what doesn't? My understanding is you will work with us to create the messaging and that is included in the pricing. Once they reply to the offer will they be directed to our landing site and you are copied on this? A. We’ve been finding out what works and what doesn’t for over 12 years. In our experience, the best email message is, first point, an htm message where the actual text of the message is a collection of hyperlinks (we check all outgoing campaigns on public servers to ensure what's outgoing is what's incoming). A second point is that each outgoing messages should totally disconnect from the server during relays – it takes longer, but emails are all delivered. Also, we provide verifications (e.g. REPLY & SEND for email delivery) if this is requested by individuals. Finally, the message must be Can-Spam compliant and contain a link to a survey questionnaire (we will upload one for you prior to the campaign). Another important point is that the “from” line must be live. All this and people will see it’s a genuine message and, if interested, they will respond. We will work with you and this is included in the price. Oh yes, another point. The message needs to be brief and simple because many times these emails are forwarded to handheld devices. Graphics or photos of your product or services also help and we will add those to the outgoing message - two at most is best. Recipients need to understand everything you want to say in an instant and we will prepare this message with you or for you.

TOPIC: EMAIL MESSAGES (3 OF 3) Q. I've revised the add. I've attached it as a PDF. Do you think we really need a form for them to fill out? Your thoughts please. A. Thank you. You asked for my thoughts and I’m providing them. The parameters are that we have less than a second to capture their attention, plus we need to make the message visible via handheld devices. The subject line and first inch of the email message is critical and, in a sense, all. In addition, we have to make communication with you instant - a single click away. Now I’m looking at your revised message and make the following suggestions. The first sentence talks about what you’ve done – it should talk about their needs and them. The second sentence is a conditional relative, and we need to avoid that structure because it’s more of a subjunctive. Better to set up the exact situation. You’re asking them to do something that would have to be done at a later time (never) – drop you a note/photo and customize a quote: They need to do an action now – click and leave info, you can get the photo and everything later. I think the images are too big and not easy to understand in an email message.

TOPIC: COMPARISON TO GROUP MAIL (1 of 2) Q. We currently use Group Mail. What is your cost, benefits, and differences? A. Group Mail is excellent. It's software that one purchases to send out emails. We are offering email campaigns, so we send out the emails for you utilizing our lists that best reflect your target population. Out costs are $0.02 for each record included in a broadcast. Benefits for our services include the following: Deliverability: our servers disconnect between each email, so every email has a subject line. Our emails are designed to be read by hand held devices. Our broadcasts are Can-Spam compliant (identify message content in subject line, have one-click "remove" mechanism, and include a physical address); moreover, we include an embedded survey link. Our "from" line is a live, working email address - meaning that interested people can reply directly. We maintain a do-not-email file such that anyone who has ever requested removal can never ever be contacted again over our servers. Our databases are opted-in. Most important, the email received would look like a direct person-to- person communication.

TOPIC: EMAIL VERSUS POSTCARD MAILING (2 of 2) Q. I was working on a postcard mailing, can the elements included be used in an email campaign (pictures as well as text)? Also, do you have any stats on what returns I can expect for my kind of business if I were to do an email campaign? A. With your database of 5,000 consumers located within a 10-mile radius, we estimate 10 leads per e-blast. These results would mean that our message connected with consumers and that we created a marketing rhythm with our outgoing broadcasts. We can present your company as full service, exactly as you would wish. We can have links directly to pages on your site.

TOPIC: DATABASES (1 of 3) Q. If we were to do an email campaign to all recipients within a defined number of zip codes, can we get a count of valid email addresses within that area in advance? A. Yes. From your inquiry, it seems you are interested in 20,000 homeowners' email addresses in specific counties in California and we have over three times that number of opted-in addresses in those counties.

TOPIC: DATABASES (2 of 3) Q. I am interested in purchasing email database containing addresses for Fixed Annuity Agents and Life Insurance Agents. I am not interested in purchasing email blast services. A. We have 61,000 Contacts of Insurance agents in entire U.S. We can extract these records from our database and email your marketing message to them. Our business database contains over 15 million records and are managed by Penn and Associates, Inc., we will extract records from this database that targeted to your requirements and, in broadcasting email message, we maintain that list; specifically, monitoring "REMOVES," bounces, out-of-office etc. Inquiries will be forwarded to you and those records become your property. Our database or extracted targeted database will not be transferred.

TOPIC: DATABASES (3 of 3) Q. Do you have a list for scrapbookers? A. We have a database of consumers that identify themselves as "crafters." In addition, we have survey data showing that 3 of 4 consumers entering crafting stores purchase scrapbooking supplies. The percentage of consumers purchasing specific supplies is as follows: Paper 52.6%, Paper Stickers 46.1%, Adhesives 38.2%, Scissors 35.3%, Rubberstamps 28.1%, Albums 26.3%, Scrapbooking, Embellishments 26.3%, Cardmaking 24.1%, Rubberstamp Inks 21.1%, Scrapbooking Punches 18.8%, Scrapbooking Tools 18.6%, Scrapbooking Die Cuts/Cutouts 15.5%, Scrapbooking Kits 13.4%, Digital Scrapbooking, Photo/Imprintables 8.2%, Personal Die-Cutting System/Accessories 7.0%, Scrapbooking, Other 6.8%, Digital Scrapbooking, Software 6.4%, Digital Scrapbooking, Hardware 4.2% Q. That's an impressive breakdown. How many emails do you have in each section? A. These findings are from a research study, where the sample was 1,000 consumers. This means that we can be 95% confident ±5 confidence interval that all consumers entering crafting stores would purchase these items in the same ratios. Our database is of consumers identifying themselves as "crafters." From the study, therefore, we state that three of four consumers that purchase crafting supplies will purchase items related to scrapbooking. With this in mind, we would consider crafters to be your target audience for an email marketing campaign. Q. Okay, how many crafting consumers' emails do you have and how do we ensure that they're our target audience. A. We have 120,000 consumers who engage in crafting activities across the United States. Based on marketing research conducted in the crafting industry, we can assume that 75% would have purchased scrapbooking supplies in the last 12-month where scrapbooking supplies would include scissors. Moreover, the remaining 25% could have purchased scrapbooking supplies at a time more than 12-months previously.

TOPIC: E-BLAST Q. Does Penn and Associates send out the emails? A. Yes. Each email is delivered separately to each email address. Email databases are filtered through our do-not-email-list.

TOPIC: SPAM Q. I hate SPAM as much as the next guy and I am worried that this campaign would be SPAM? Any thoughts? A. This is an informational email. All messages would be Can-Spam compliant, they would state in the subject line that this was a message about your services and/or services, and the message would contain a one-click way for people to opt-out of receiving any further messages. Also, the location of your business would be identified as the sender of the messages. Plus, you would be offering a specific service. Another point is that the “from” line is live. Finally, the server IP address is registered in the United States and can be queried. Spam messages do none of the above. Consumers would be able to see that your message was genuine, that you are a local business, and that this email gives them an opportunity to support you. It’s much less expensive than phone calls and mail, so you are being cost effective in your marketing.

TOPIC: DELIVERY RATE (1 of 2) Q. What has been your history for Delivery Rate Percentage and Click-Through Rate (CTR) Percentage? A. Currently, our DRP is 56%. When we select your database, we extract additional records to compensate for the DRP (so that you are not paying for problem records). We measure CTR by how many people complete forms because they provide their name and additional information, which downloads to a datafile. This way our CTR is real and not bots.

TOPIC: REPORTS (2 of 2) Q. What reports will we receive and what is our verification? A. Our email campaign reporting is very simple. We state the following: Data and hours of E-blast. # of outgoing messages. # of bounces. # of REMOVE requests. # of inquiries. We identify the most frequently visited web pages. We report responses to any questions that would be contained in a datafile on one of our servers. Our reporting can be verified via outgoing message log files, responses, and site statistics.

TOPIC: PRICE (1 of 1) Q. How much? Can you target specific customers? Is there an order minimum? A. We provide free quotes. If the process follows our white paper and the minimum number of records utilized is 5,000, then the average cost is $0.02 per NET relay and yes, we can target specific customers. (NET means an email that is actually delivered i.e. number of outgoing messages less bounced messages). We have Business Email Databases for various industries to include the following. Agriculture Automotive Food & Beverage Chemical & Pharmaceutical Computer Hardware Computer Software Construction Consumer Products Manufacturers Energy & Utilities Health Care Industrial Equipment Manufacturing Retail In addition, we have Consumer Email Databases that include the following demographics and interests. Homeowners Homeowners with children Homeowners without children Marital status Home value States (United States) Counties Zip codes Area codes Age ranges Income ranges Online purchasing Mail ordering Political

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