ABOUT PENN AND ASSOCIATES VERY BRIEF OVERVIEW OF SERVICES PENN AND ASSOCIATES, INC. PROVIDES VARIOUS LEVELS OF ONLINE MARKETING RESEARCH, FROM HOSTING A SURVEY TO FULL- SERVICE CUSTOM MARKETING RESEARCH. WE OFFER:  SURVEY PANELISTS MARKETING RESEARCH DATABASES (THE DIFFERENCE BETWEEN PANELISTS AND DATABASES)

OUR PLEDGE WE ARE COMMITTED TO PROVIDING RELEVANT, ACCURATE, AND RELIABLE MARKETING RESEARCH INFORMATION TO ALL KINDS OF ORGANIZATIONS. OUR CUSTOMERS' MOTIVES WHEN SO MUCH DEPENDS ON THE TRUTHFULNESS OF HONEST, ACCURATE, MARKETING RESEARCH, RELY ON THE FULL-SERVICE RESOURCES OF PENN AND ASSOCIATES, INC. TO BENEFIT YOU AND YOUR ORGANIZATION. OUR OBJECTIVE TO BE FREE FROM BIAS AND TO BETTER LINK OUR CLIENTS WITH THEIR CUSTOMERS. AREAS OF EXPERTISE DATA COLLECTION MAIL, TELEPHONE, INTERNET, OBSERVATION, ONE-ON-ONE IN-DEPTH INTERVIEWS, FOCUS GROUPS, AND SECONDARY RESEARCH ARE ALL AVAILABLE. EVALUATIONS MANY ORGANIZATIONS HAVE A WEALTH OF DATA, BUT LITTLE OR NO INTERPRETATION OF WHAT THEIR INFORMATION REALLY MEANS. PENN AND ASSOCIATES, INC. PROVIDES ANALYSIS AND TRENDING FOR SUCH DATA. WE RECOMMEND METHODS, CRITERIA, AND SYSTEMS FOR ONGOING INFORMATION EXTRACTION.

WEB SURVEY CONSIDERATIONS INVITATIONS TO COMPLETE ONLINE SURVEYS ARE FORWARDED TO OUR PANELISTS AND/OR MARKETING RESEARCH DATABASES. WITH CAREFUL, EFFECTIVE LANGUAGE AND LOGO/NAME RECOGNITION, WE RECEIVE STATISTICALLY SIGNIFICANT RESPONSE RATES FOR OUR CLIENTS. B2B PENN AND ASSOCIATES, INC. OBSERVES THAT WEB-BASED DATA COLLECTION ACHIEVES A HIGHER PERCENTAGE OF LARGER ORGANIZATIONS THAN WAS THE CASE USING TRADITIONAL METHODS. CONSUMERS PENN AND ASSOCIATES, INC. OBSERVES THAT DECREASING RESPONSE RATES HAS BEEN OFFSET BY GREATER ACCESS TO LARGER AND MORE COST-EFFECTIVE MARKETING RESEARCH DATABASES AND PANELISTS.

PENN AND ASSOCIATES, INC. OFFERS SOUND RESEARCH METHODOLOGY AND REPORTING. OUR RECOMMENDATIONS INCLUDE ALL ATTRIBUTES OFFERED BY TECHNOLOGY SURROUNDING THE INTERNET. OUR RESEARCH SITES ARE SECURE, CAREFULLY CONSIDERED, CUSTOM BUILT, EXHAUSTIVELY TESTED, AND PRECISELY DOCUMENTED. WE STRICTLY OBSERVE THE CONFIDENTIALITY AND RIGHTS OF CONSUMERS AND ORGANIZATIONS PROVIDING INFORMATION. STUDY DESIGN THIS BEGINS WITH PROBLEM DEFINITION AND RESEARCH. PENN AND ASSOCIATES, INC. DESIGNS RESEARCH QUESTIONS TO EXTRACT THE INFORMATION YOU NEED. QUESTIONNAIRES ARE CONSTRUCTED WITH GREAT CARE. WE TRANSLATE EXACTLY THE INFORMATION NEEDED INTO QUESTIONS SUCH THAT THE LANGUAGE MOTIVATES RESPONDENTS TO COMPLETE INTERVIEWS. METHODS QUALITATIVE AND QUANTITAIVE RESEARCH IS AVAILABLE. QUALITATIVE PENN AND ASSOCIATES' FOCUS GROUP MODERATORS ARE ETHICAL AND TRAINED TO EXTRACT INSIGHT AND DETAIL FROM PARTICIPANTS. ALSO, WE UTILIZE FOCUS GROUPS AS A METHOD TO CLARIFY ISSUES RAISED BY QUANTITATIVE RESEARCH. QUANTITATIVE QUANTITATIVE RESEARCH USES A LARGER SAMPLE, IS MORE CONCLUSIVE, AND CAN BE USED IN DECISION MAKING. THESE DATA COMBINE WELL WITH SECONDARY DATA AND PUBLISHED REPORTS (ESPECIALLY FROM THE U.S.CENSUS). QUANTITATIVE RESEARCH RESULTS CAN BE PROJECTED ONTO POPULATIONS.

SAMPLE SIZE PENN AND ASSOCIATES PROVIDES APPROPRIATE CONFIDENCE LEVELS AND CONFIDENCE INTERVALS FOR ALL SAMPLE SIZES. OUR PREFERRED LEVEL OF CONFIDENCE IS 95% +/-5 CONFIDENCE INTERVAL. THE LARGER THE SAMPLE, THE MORE PRECISELY IT REFLECTS THE TARGET POPULATION. A DECISION ABOUT SAMPLE SIZE IS TYPICALLY BASED ON FACTORS SUCH AS TIME, BUDGET, AND NECESSARY DEGREE OF PRECISION. QUALITY CONTROL RESPONSES ARE CHECKED TO IDENTIFY INCOMPLETE, INCONSISTENT, OR AMBIGUOUS RESPONSES. DATA ANALYSIS INCLUDES STATISTICAL TESTING TO CONFIRM RANDOM SAMPLING.

DATA ANALYSIS A FREQUENCY DISTRIBUTION PRODUCES TABLES OF COUNTS, PERCENTAGES, AND CUMULATIVE PERCENTAGES FOR ALL THE VALUES ASSOCIATED WITH THE VARIABLES. THE MEAN, MODE, AND MEDIAN OF A FREQUENCY DISTRIBUTION ARE MEASURES OF CENTRAL TENDENCY (CENTRAL LIMIT THEOREM). THE NORMAL DISTRIBUTION IS ASSUMED IN DESCRIBING THE VARIABILITY OF THE DISTRIBUTION. THESE MEASURES INCLUDE THE RANGE, VARIANCE, STANDARD DEVIATION, COEFFICIENT OF VARIATION, AND INTER-QUARTILE RANGE. OTHER STATISTICAL TESTS UTILIZED BY PENN AND ASSOCIATES INCLUDES ANALYSIS OF VARIANCE (ANOVA), REGRESSION, FACTOR, AND CLUSTER ANALYSES.

REPORTS, ARTICLES, AND PRESENTATIONS EXPERTS AT PENN AND ASSOCIATES WRITE REPORTS AND ARTICLES INTERPRETING RESEARCH DATA. REPORTS TYPICALLY INCLUDE AN EXECUTIVE SUMMARY FOLLOWED BY A FULL AND DETAILED REPORT WITH TABLES AND GRAPHS. REPORTS CONCLUDE WITH RECOMMENDATIONS AND SLIDE PRESENTATION. REPORTS ARE ACCOMPANIED BY FULL-SETS OF DATA TABLES. ARTICLES WRITTEN FOR PUBLICATION BY PENN AND ASSOCIATES ARE PRINTED IN NATIONAL JOURNALS AND TRADE PRESS.