ABOUT PENN AND ASSOCIATES

VERY BRIEF OVERVIEW OF SERVICES
PENN AND ASSOCIATES, INC. PROVIDES VARIOUS LEVELS OF ONLINE MARKETING RESEARCH, FROM HOSTING A SURVEY TO FULL-SERVICE CUSTOM MARKETING RESEARCH. WE OFFER SURVEY PANELISTS AND MARKETING RESEARCH DATABASES (WHAT'S THE DIFFERENCE BETWEEN PANELISTS AND DATABASES?).

WE ALSO PROVIDE EMAIL MARKETING CAMPAIGNS.

OUR PLEDGE
WE ARE COMMITTED TO PROVIDING RELEVANT, ACCURATE, AND RELIABLE MARKETING RESEARCH INFORMATION TO ALL KINDS OF ORGANIZATIONS.

OUR CUSTOMERS' MOTIVES
WHEN SO MUCH DEPENDS ON THE TRUTHFULNESS OF HONEST, ACCURATE, MARKETING RESEARCH; RELY ON THE FULL- SERVICE RESOURCES OF PENN AND ASSOCIATES, INC. TO BENEFIT YOU AND YOUR ORGANIZATION.

OUR OBJECTIVE
TO BE FREE FROM BIAS AND TO BETTER LINK OUR CLIENTS WITH THEIR CUSTOMERS.

AREAS OF EXPERTISE
DATA COLLECTION
MAIL, TELEPHONE, INTERNET, OBSERVATION, ONE-ON-ONE IN-DEPTH INTERVIEWS, FOCUS GROUPS, AND SECONDARY RESEARCH ARE ALL AVAILABLE.

EVALUATIONS
SOME ORGANIZATIONS HAVE A WEALTH OF DATA, BUT LITTLE OR NO INTERPRETATION OF WHAT THEIR INFORMATION REALLY MEANS. PENN AND ASSOCIATES, INC. PROVIDES ANALYSIS AND TRENDING  FOR EXISTING DATA. WE RECOMMEND METHODS, CRITERIA, SYSTEMS, AND IMPLEMENTATION TIMELINES FOR DATA EXTRACTION.

WEB SURVEY CONSIDERATIONS
INVITATIONS TO COMPLETE ONLINE RESEARCH ARE BROADCAST TO OUR PANELISTS AND/OR MARKETING RESEARCH DATABASES. WITH CAREFUL, EFFECTIVE LANGUAGE AND LOGO/NAME RECOGNITION, A HEALTHY PERCENTAGE OF PANELISTS RESPOND.

B2B
PENN AND ASSOCIATES, INC. OBSERVES WEB-BASED DATA COLLECTION ACHIEVES A HIGHER PERCENTAGE OF LARGER ORGANIZATIONS THAN WAS THE CASE USING TRADITIONAL METHODS.

CONSUMERS
PENN AND ASSOCIATES, INC. OBSERVES THAT DECREASING RESPONSE RATES HAS BEEN OFFSET BY GREATER ACCESS TO LARGER AND MORE COST-EFFECTIVE MARKETING RESEARCH DATABASES AND PANELISTS.

PENN AND ASSOCIATES, INC. OFFERS SOUND RESEARCH METHODOLOGY AND REPORTING. OUR RECOMMENDATIONS INCLUDE ALL ATTRIBUTES OFFERED BY TECHNOLOGY SURROUNDING THE INTERNET. OUR RESEARCH SITES ARE SECURE, CAREFULLY CONSIDERED, CUSTOM BUILT, EXHAUSTIVELY TESTED, AND PRECISELY DOCUMENTED. WE STRICTLY OBSERVE THE CONFIDENTIALITY AND RIGHTS OF CONSUMERS AND ORGANIZATIONS PROVIDING INFORMATION.

THIS BEGINS WITH PROBLEM DEFINITION AND RESEARCH. PENN AND ASSOCIATES, INC. DESIGNS RESEARCH QUESTIONS TO EXTRACT THE INFORMATION YOU NEED. QUESTIONNAIRES ARE CONSTRUCTED WITH GREAT CARE. WE TRANSLATE EXACTLY THE INFORMATION NEEDED INTO QUESTIONS SUCH THAT THE LANGUAGE MOTIVATES RESPONDENTS TO COMPLETE INTERVIEWS.

METHODS
QUALITATIVE AND QUANTITAIVE RESEARCH IS AVAILABLE.

QUALITATIVE
PENN AND ASSOCIATES' FOCUS GROUP MODERATORS ARE TRAINED TO GET YOU INSIGHT, DETAIL, AND DIRECTION. ANOTHER APPLICATION FOR FOCUS GROUPS IS TO CONDUCT THEM AFTER QUANTITATIVE RESEARCH AS A WAY TO CLARIFY ISSUES RAISED BY THE STUDY DATA AND/OR TO TEST CONCEPTS DEVELOPED ALONG THE LINES OF RESEARCH RECOMMENDATIONS.

QUANTITATIVE
QUANTITATIVE RESEARCH USES A LARGER SAMPLE (PANELISTS OR MARKETING RESEARCH DATABASES, IS MORE CONCLUSIVE, AND CAN BE USED AS INPUT FOR DECISION MAKING. COMBINED WITH SECONDARY DATA AND PUBLISHED REPORTS (ESPECIALLY FROM THE U.S.CENSUS), QUANTITATIVE RESULTS CAN BE PROJECTED ONTO TARGET POPULATIONS.



PENN AND ASSOCIATES PROVIDES APPROPRIATE CONFIDENCE LEVELS AND CONFIDENCE INTERVALS FOR ALL SAMPLE SIZES. OUR PREFERRED LEVEL OF CONFIDENCE IS 95% +/-5 CONFIDENCE INTERVAL. THE LARGER THE SAMPLE, THE MORE PRECISELY IT REFLECTS THE TARGET POPULATION. A DECISION ABOUT SAMPLE SIZE IS TYPICALLY BASED ON FACTORS SUCH AS TIME, BUDGET, AND NECESSARY DEGREE OF PRECISION.

QUALITY CONTROL
RESPONSES ARE CHECKED TO IDENTIFY INCOMPLETE, INCONSISTENT, OR AMBIGUOUS RESPONSES. DATA ANALYSIS INCLUDES STATISTICAL TESTING TO CONFIRM RANDOM SAMPLING IS EVIDENT.

DATA ANALYSIS
A FREQUENCY DISTRIBUTION PRODUCES TABLES OF COUNTS, PERCENTAGES, AND CUMULATIVE PERCENTAGES FOR ALL THE VALUES ASSOCIATED WITH THE VARIABLES. THE MEAN, MODE, AND MEDIAN OF A FREQUENCY DISTRIBUTION ARE MEASURES OF CENTRAL TENDENCY (CENTRAL LIMIT THEOREM). THE NORMAL DISTRIBUTION IS ASSUMED IN DESCRIBING THE VARIABILITY OF THE DISTRIBUTION SUCH AS THE RANGE - THE VARIANCE OR STANDARD DEVIATION, COEFFICIENT OF VARIATION, AND INTER- QUARTILE RANGE. OTHER STATISTICAL TESTS OCCASSIONALLY UTILIZED BY PENN AND ASSOCIATES INCLUDE ANALYSIS OF VARIANCE (ANOVA), REGRESSION, FACTOR, AND CLUSTER ANALYSES.

REPORTS, ARTICLES, AND PRESENTATIONS
FINALLY, EXPERTS AT PENN AND ASSOCIATES WRITE REPORTS AND ARTICLES INTERPRETING THE RESEARCH DATA. REPORTS INCLUDE AN EXECUTIVE SUMMARY, A FULL REPORT WITH TABLES AND GRAPHS, RECOMMENDATIONS, AND SLIDE PRESENTATION. WRITERS ARE REGULARLY PUBLISHED IN NATIONAL JOURNALS AND TRADE PRESS.